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Tobacco Firm Campaigns to Block [link widoczny dla zalogowanych]
[link widoczny dla zalogowanych] introduced in 1957,[link widoczny dla zalogowanych], is a brand of menthol cigarettes produced by Lorillard Tobacco Company of Greensboro, North Carolina, United States.[link widoczny dla zalogowanych] comprise about 35 percent of menthol?[link widoczny dla zalogowanych]?sales in the US. [link widoczny dla zalogowanych] have gained a commanding share of the black market; a 2005 survey stated that 49.5% of cigarette sales to blacks were Newports.
This Week’s Health Industry News
The House vote on the new health care law has been postponed, as Congress tries to absorb the news of Saturday’s shooting of Representative Gabrielle Giffords of Arizona.
The Food and Drug Administration is holding a couple of scientific advisory meetings, including one Monday and Tuesday to consider restrictions to menthol flavoring in cigarettes. While Congress banned other flavorings in the landmark 2009 tobacco legislation, it left the issue of menthol to the F.D.A. to decide.
The tobacco committee plans to issue a recommendation in March,[link widoczny dla zalogowanych], but my colleague Duff Wilson says don’t expect that to be the end of the issue. The committee’s industry representative, who is a non-voting member, is a scientist from Lorillard, which makes [link widoczny dla zalogowanych] and is heavily reliant on menthol products for its revenue. Lorillard, of Greensboro,[link widoczny dla zalogowanych], N.C., can be expected to appeal to the courts any adverse decision on menthol.
On Wednesday, the gastrointestinal drugs advisory committee will meet to discuss a new drug application for Solpura, made by Alnara Pharmaceuticals. The drug is aimed at replacing a missing pancreatic enzyme.
Also be sure to keep an eye on the work being done by our colleagues at DealBook,[link widoczny dla zalogowanych], with talk of Johnson & Johnson having made a run at Smith & Nephew,[link widoczny dla zalogowanych], the British medical device maker,[link widoczny dla zalogowanych], and the latest on the Sanofi-Genzyme talks.
The nation’s third-largest tobacco company is stepping up a campaign to stop the Food and Drug Administration from banning menthol-flavored cigarettes.
Lorillard Inc., which manufactures the popular menthol brand Newport,[link widoczny dla zalogowanych], on Monday told an FDA panel meeting to consider a possible ban that such a move would inevitably lead to a black market for the cigarettes. The company also issued a news release saying that an economic analysis found that a ban would spur a “significant increase in organized crime activity” and potentially give young people more access to cigarettes.
The FDA began to regulate cigarettes in 2009. The agency subsequently banned all flavored cigarettes except menthols, but instructed its tobacco products scientific advisory committee to write a report with recommendations about the future of menthol cigarettes,[link widoczny dla zalogowanych], which will be released in March.
According to The Wall Street Journal, Lorillard, which relies on the menthol market for roughly 90 percent of its sales,[link widoczny dla zalogowanych], has responded to the proposal with a wide variety of tactics. Among other things, it has campaigned against the ban on social media sites such as Twitter and formed alliances with African-American groups. (African-Americans are the predominant customers for menthol cigarettes.) Although Lorillard led the opposition to a possible ban at Monday’s hearing,[link widoczny dla zalogowanych], other tobacco companies voiced similar positions.
Many analysts believe that a prohibition is unlikely, and as The New York Times reports, point to the recent resignation from the advisory committee of Dr. Gregory N. Connolly,[link widoczny dla zalogowanych], a major advocate of restrictions on tobacco sales,[link widoczny dla zalogowanych], as a sign that the arguments of Lorillard will likely win out.
Public health advocates say that the menthol flavoring, which masks the harsh taste of cigarettes,[link widoczny dla zalogowanych], attracts young smokers. They also point out that the cigarettes are heavily marketed to black smokers, who have the highest rates of smoking-related disease.
Among other events, watch for Tuesday’s discussion in Washington by the Kaiser Family Foundation about the outlook for Medicaid and the Children’s Health Insurance Program, given the state’s budget troubles. On Wednesday, you can look for the start of the University of Miami conference on the Business of Health Care in Coral Gables, Fla.
You might also want to pay attention to the Institute of Medicine discussion this week on “essential benefits,” part of what promises to be a long debate over exactly what health insurance coverage should look like. While there will be plenty of people advocating for a rich list of covered services, you can expect some pushback from insurers and others worrying about the final price tag for that kind of coverage.
A Washington Post article previews some of the tensions between insurers and hospitals and doctors over these new accountable care organizations,[link widoczny dla zalogowanych], and an article on Sunday by my colleague Robert Pear about the Obama administration’s taking the side of the pharmaceutical makers over concerns they are overcharging the poor.
Let us know if we missed anything.
It is famous for its billboard advertisements and magazine ads of the Marlboro Man.
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