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Fashion [link widoczny dla zalogowanych] for women (For more jerseys : [link widoczny dla zalogowanych])
[link widoczny dla zalogowanych] The National Football League is getting in touch with its feminine side and Patriots fan Kaitlyn Flanagan couldn’t be happier,[link widoczny dla zalogowanych], especially since her team is about to square off against the New York Jets on Sunday in a divisional playoff game. (For more jerseys : [link widoczny dla zalogowanych])
“I’m buying these [link widoczny dla zalogowanych],[link widoczny dla zalogowanych],” said Flanagan, 19,[link widoczny dla zalogowanych], of Wrentham, as she held up a pair of blue-and-gray Patriots underwear with the team logo across the front. “I love these. It’s not the ‘let’s be a pink Patriot person.’ With all this stuff you can represent your team in a cool way.”
[link widoczny dla zalogowanych] Hanging on a rack near the underwear bin at the Patriots Pro Shop in Foxboro was more proof that the NFL is taking its gridiron girls seriously: a blue maternity T-shirt with the word “Rookie” across the front; “Kicker” emblazoned on another. (For more jerseys : [link widoczny dla zalogowanych])
Nearby were more figure-hugging T-shirts, rhinestone-embellished tank tops, scoop-neck tops, replica game jerseys, pajamas, shorts, outerwear, leggings and accessories such as purses [link widoczny dla zalogowanych], backpacks, ponytail holders, earrings and necklaces [link widoczny dla zalogowanych] .
It wasn’t that long ago that if a woman wanted to wear a [link widoczny dla zalogowanych], she borrowed her husband’s or bought her own men’s shirt in a smaller size or a youth size. That’s until sports apparel makers rolled out those ubiquitous pink caps and [link widoczny dla zalogowanych].
“After they won the first Super Bowl (in 2001), I got a men’s size shirt. I also have a [link widoczny dla zalogowanych]s Pats sweatshirt because that’s all you could get for a while in women’s sizes was pink stuff,” said Janaki McIsaac of Las Vegas as she shopped at the Pro Shop with her husband, Chris McIsaac, who is originally from Duxbury.
“I like that everything is not pink. I like the reds and darker colors. It makes football fashionable, especially with these little details,” she said tugging a drawstring tighter around the waistline of a $90 cinched coat from Reebok [link widoczny dla zalogowanych]. “Nothing is big and bulky anymore. They’re cut different and shaped for women.”
According to research by the Nielsen Co., 45 million women watch NFL games each weekend. Last year, more women watched the Saints beat the Colts in the Super Bowl than watched “The Hurt Locker” win best picture at the Academy Awards.
The NFL and other designers are responding to those statistics with fashion-forward fan gear that women can wear on game day and beyond. Victoria’s Secret released an assortment of NFL-themed clothing for selected teams. Actress Alyssa Milano launched her Touch NFL collection with selections such as off-the-shoulder tops and fitted sideline Henleys.
“We have doubled the amount of women’s items than we had five years ago,” said Mike Perriello, pro shop manager in Foxboro. “Women’s is the fastest-growing category.”
This season also marked the first time that the NFL dedicated a marketing campaign to women’s apparel. Called “Fit For You,” the $10 million ads featuring players’ wives and daughters were aimed at 20- to 40-year-olds and featured headlines such as “Who Says Football Isn’t Pretty?” and “Love Your Team Without Looking Like You’re on It.”
“They certainly go after a woman’s fashion sense,” said McIsaac as she shopped wearing a red-and-white Patriots throwback hoodie with the old Pat Patriot logo. It cost $64.95. “Women are the ones who will spend on this stuff; they are going after the right market.”
[link widoczny dla zalogowanych] Store manager Perriello said he has noticed differences in the way men and women shop. “Women fans are just as nuts about football as men but don’t shop the same. Guys come in, grab a jersey and go. Women touch and feel everything. They spend time going through the selection,” he said.
Ellen [link widoczny dla zalogowanych] Shapiro of Sharon bought a blue-and-gray fleece jacket. “The designs are really nice. You can represent your team and look feminine and sexy, too,” she said.
Trying on a white No. 12 [link widoczny dla zalogowanych], the number worn by Tom Brady, Mary Ann Gilroy of Hudson said it was the first team nfl fans jerseys she has ever bought.
“I used to wear his,” she said pointing to her husband. “These fit so much better.” (For more jerseys : [link widoczny dla zalogowanych])
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