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The interests of shareholders or social responsibility?


<font name=End of the year, all kinds of year-end evaluation, the annual popular vocabulary frequently hit the newspapers. If you sort out the popular business in China in 2009, then the words, In 2009, more and more enterprises begin to keen on public service activities, concerned about environmental protection, and publishers,

and business enthusiasm for the unprecedented public good contrast, but it is corporate media and the public more and more questions and criticism. Experienced the earthquake, melamine,[link widoczny dla zalogowanych], financial crisis, frequent food safety crises and a series of events, many companies in the public eye image into a mercenary Donations, sponsoring acts of public service activities are also a lot of people buy as a corporate reputation, brand tree, a utilitarian means of selling products, even the Pursuit of profit with social responsibility seems to be two contradictory opposites, companies responsible to shareholders or to be socially responsible has become a dilemma of choice.

2009 年 12 beginning A representative from the dairy industry, said companies participating in public activities,[link widoczny dla zalogowanych], fulfill their social responsibilities, should Companies not to do things beyond their scope, control product quality is the company's most fundamental social responsibility. Some public service activities and business-related, some unrelated and enterprises, must be clear what they can do, can not do. Would be the absence of social and public accusations. Another representative from the consulting firm pointed out, not without fear, at this stage many enterprises involved in charitable activities and social responsibility when there is a tendency cart before the horse. Some companies too much attention to public welfare and environmental protection, such as supply chain, the consumer this is crucial, related aspects of corporate life and death are rarely seen traces of corporate social responsibility management. Welfare and environmental protection is only part of corporate social responsibility, and ethical, legal,[link widoczny dla zalogowanych], business survival is the most basic social responsibility.

Professor of Economics Xiaonian in a recent speech cited a Nobel laureate in economics Milton Friedman's words: Firms are not charitable organizations, it is to make money to start and run, the extent allowed by law to maximize profits. Making money for shareholders is not only its social responsibility, but also its liability. Professor Xu Xiaonian that companies do not need a lot of responsibility, it needs to be rational. Because only reason can bring long-term sustainable profitability,[link widoczny dla zalogowanych], because a rational hope that the public also include a variety of social responsibility.

as 2009, the last magazine, we are in this special issue of the end of the year published a set of specifically entitled Turning to corporate social responsibility,[link widoczny dla zalogowanych], Drucker had warned us that: . attitude is very irresponsible.
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