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Go from an Idea to New Business
Cynthia Kocialski is author of the new book, “Startup From The Ground Up - Practical Insights for Entrepreneurs, How to Go from an Idea to New Business” and a renowned business blogger of the business.
If anyone is knowledgeable about start-ups,[link widoczny dla zalogowanych], it’s Cynthia Kocialski. Cynthia’s background and experience make her uniquely suited to provide important insights for startup entrepreneurs. These experiences include; founding three companies of her own, being involved with more than 25 other startups, as well as had various roles in engineering, technical marketing,[link widoczny dla zalogowanych], and management at IBM and Matrox Electronics. She holds an undergraduate degree in Mathematics from the University of Rochester and graduates degrees in Electrical and Systems Engineering from the University of Virginia.
Cynthia’s core experience and insight lie in the fact that she personally witnessed many start-ups. Working on the inside exposes one to the day-to-day inner workings of these organizations. Normally, one might envision a start-up as being founded by several business savvy geeks with talents ranging from technical skills to organizational skills. In reality,[link widoczny dla zalogowanych], however,[link widoczny dla zalogowanych], a start-up is far different than most people might imagine. “I love start-ups and all the wonderful gizmos and gadgets they make,” said Cynthia. “The problem is that most of these wonderful things never make it because the entrepreneur is in love with the technology, and they lack an understanding of the business of technology. It’s one thing to develop something cool,[link widoczny dla zalogowanych], but entrepreneurs need to ask themselves if it actually solves a problem. Cool doesn’t sell. Meeting the needs of consumers and businesses does. In the final equation,[link widoczny dla zalogowanych], it is the business of technology that determines the ultimate success or failure of the product.” Read more about Cynthia's book.
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