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SAN morning news on March 1, 2010 Zhaopin executive turmoil caused by the outside world attention to this internal struggle Zhaopin Guo Sheng as CEO and come to an end. GUO Sheng-face interviews between the guest when the SAN, for the outside world turmoil Zhaopin respond to questions, said Phoenix fire bird is dead. Zhaopin new CEO Guo Sheng: burning dead bird is a Phoenix media sources: The following is an interview with Sina Technology
Record:

p> SAN Tracy: Thanks for Kwok accepted an exclusive interview with Sina science and technology, this is your first interview.
Guo Sheng: Yes

Sina technology: the end of November last year, the official as your Zhaopin's CEO, before the outside world is concerned about the wisdom of high-level changes associated, for your very curious about joining . Background and your work before the Internet is not very relevant, from the individual, why such a transformation?
Guo Sheng: Add Zhaopin several reasons: First, this is a huge potential for development of the industry. On one hand we see the rapid development of Chinese economy, while also facing huge economic transformation. In the process, the transformation of human resources, personnel accompanying the transition also occurred. Especially now that China's demographic dividend, in a sense gradually disappear. These are meant for the recruitment industry has a great opportunity. We can clearly see that the labor market has changed from the hard to find someone looking for a job is difficult. The development of human resources online recruitment among the fastest growing segment, with an unparalleled great potential for development. So this industry, so I really feel very excited. This is what I joined a non-important.
Second, this is a sense of social mission of the industry. Because we not only help people find a job, more is the future of his future, more of a family. Zhaopin many of my colleagues have mentioned, our dream is not only the development of enterprises, more is to make all kinds of people live a better life. A company with huge development potential, a company with social dream, its future is self-evident, so I am willing to accept this challenge, adding Zhaopin.
you mentioned prior to accession, there have been many reports of Zhaopin, but I joined a business is not look at media coverage (of course I respect the media), nor is it Board and management, I see more grass-roots workers.
Zhaopin before joining the first interview I do, not with the senior staff interviews. I found a Chi-linked network of recruitment industry employees and other employees, were chatted. Zhaopin found the staff is very cute, very professional and passionate about this industry. I think that as long as these employees, the business will be very healthy. We say that burning dead bird is the Phoenix, a company faced crisis more likely to make a very powerful, very successful business. So, for me, is duty-bound to join together an intellectual movement.
Sina Technology: You just talked about adding some of Zhaopin mind, we are very concerned about you and what kind of a communication board?
Guo Sheng: and the Board is a very open communication, they also realistic to the situation told me. From my point of view, my first, and the Board is willing to open the second, and the Board is willing to help each other. If a business ups and downs compared to a sea of ​​business in which the operation of the ship, we were playing a different role: the board is the owner, the management was the captain, the most important is the crew. Ship sank no good for either side, so for me, the more is how our Board of Directors and staff together. Only three help each other, like-minded, this boat can go good to go fast. Indeed in the past, the board and management a variety of reasons the change occurred. But since he took office, I found that some members of the Board is very simple and plain. Communication with them is very smooth, very open. One of the most important start-ups like-minded, the same boat. Of course, not only with the board of directors, but all of our employees.
, while some domestic management and relatively strong, then you think how to deal with this relationship.
Guo Sheng: I think this is a difficult problem. In my experience the most important thing is to communicate with each other to put their ideas on the daylight. Frank and open communication with each other, and this is more important. Only communication, and both sides know the fundamental purpose of the core interests of the common where the only possible combination of each other, together to move forward. I believe that, in many business enterprises inside, the power of management are equally enormous. The two sides last resort only to the time will produce conflict. In most cases, so long as both sides have a common goal, as long as the core interests of communication, I believe the problem will not be too great. However, if the double Chronicles of different channel sub-problems arise, similarly, did not help each other in difficult times will cause problems. I think we better business environment, the first goal of both is common, the Zhaopin into China's leader in online recruitment. Second, our communication mechanism better, we often communicate to the views of both sides of the problem and to resolve conflicts and communicate on the table, I think these two points is more important.
this time point of view, these are adversely affected?
Guo Sheng: We made such user which does market research, in fact, the results surprised us. From the user point of view most of the core market almost no negative impact. I think this is a reason, first of all, our products and services do well; more important is that our employees have done a lot of work. As I mentioned earlier, the reason I would like to join this company, optimistic about the company's long-term development, from the staff's confidence. They are the first line of contact with our customers, and their confidence in their work style, professional attitude are our company's image. Executives, of course important, but more important is our people. These lovely people form the main body of the company, they are not random, they do not move, so that the management changes and did not have much impact on the market.
from last year's performance, we do all the colleagues who are also very good. Overall revenue growth of nearly 80% (but we are a private company so we can not disclose financial figures.) Our revenue growth is very, very fast. Last year was our first year to turn a profit, profit targets are also doing very well, overall profit. That in such circumstances, we can achieve financial targets, contribution to this performance can have, I think the main strength is our people. Of course, we also played good role in the Board of Directors. In the community on a timely communication within the staff to communicate in a timely manner, making the company the difficulties faced by so much and then made such a big success. I also thank all on the same boat in this business colleagues.
Sina technology: I believe that I'm sure there are as you, you have four months as CEO, and appointed you must have done a lot of measures, saying new broom sweeps clean, you will first take What measures?
Guo Sheng: some important things. The first is the construction of enterprise culture in our Zhaopin a lot of good internal corporate culture, the corporate culture, especially when some change in the inheritance should be carried forward. Our rapid growth in market share,[link widoczny dla zalogowanych], we are rapidly expanding in the region, has been linked with us is our corporate culture. The constant challenge corporate culture, including myself, continue to break their own, continue to deny their own culture of innovation; including a company we are of one mind, go forward together with culture; including our heritage has been the ; including our work to a happy life happy and enjoy culture. Through this corporate culture to everyone together. Corporate culture is the company's bonds. This is why we repeatedly emphasized in recent months, and constantly promote a thing.
Second, the clear direction of the enterprise. We have been saying the same corporate culture is a blog, then the unified direction of the company is road together, it is more important. Clear direction, clear that the enterprise needs to be done, shone forth the vitality of enterprises is very large. Basically, it simply is This is about playing golf, all the force of coordinates for the point to explode.
degree of outside attention. But always as e-commerce growth, the outbreak of a form of video that you grow this industry? In addition, you also mentioned the very good growth last year reached 80%, which is the case of the industry or the company's situation? If the situation is the industry shows what kind of a trend?
Guo Sheng: I think the early start does not represent an industry slow future development, it is not equated. Start early in the industry's future development may soon, as long as there is sufficient as long as he has good market conditions, technological innovation, as long as he has a very good staff. I can not evaluate the development of these other upstart networks. Overall, the online recruitment industry in China is facing a very important and the rare opportunities for development. Last year, the year before last, and this year's job market is completely different. Is difficult to find a job before it is difficult to recruit people. We are the number of positions this year and doubled compared to last year, online recruitment market in the second and third line of development is very rapid. These are the development of good soil. These are all very good for the industry to promote opportunities.
for us, such a rapid development in the emerging Internet industry, started earlier inside the old business, in fact, the last two years is a very good development opportunities, which I still have more confidence. The whole industry is in a very good direction, the pace of development Zhaopin faster than the entire industry. Today you have an article Sina Technology of China has three companies on Wall Street that their development is very good, including Baidu, Dangdang, Evans. Evans is a traditional software outsourcing industry, and now he has such a good development prospects, which means that as long as the traditional industries looking for a development model must have a good development. You mentioned earlier the education, education is a very, very old industry is growing very fast, and why? As long as there is a very good business model, the soil of any company in this market there will be a very good development. Including in China, the consumer goods industry will have a very good development. I think the industry is not the source, but in the future.
for online recruitment, I think there is a very good future, industry is developing very well, is also very important for the community. I often discuss with our staff, they also mentioned that online recruitment is not only for the user to find a job, the more our sense of social mission, including our now for some vulnerable groups are also trying to help them find a job, it is actually a performance. The industry not only from the business model is very good, from the social mission is also very important, and this is who each of us are very proud of Zhaopin some things.
business models appear?
Guo Sheng: The first is to do our professional work, professional work is the online recruitment, we should do fine in this market, so specialized,[link widoczny dla zalogowanych], and stronger. Example, in the second and third tier markets, say in the high-end crowd, we hope to be leading in this industry, so the boss in the online recruitment industry professionals to do their own.
not give up the second emerging market opportunities, such as social networking and more. In which of these emerging market opportunities, we will strive to develop over and over again. Of course, these new business development program, will gradually see in the future. But the one most important thing is to do our profession, the real fight to create a powerful business enterprise. On the other hand in some new areas of development, I believe you'll gradually see these emerging areas.
Sina Technology: So these emerging areas of development is not the way the acquisition will be taken?
Guo Sheng: do not rule out this possibility. Acquisitions, joint ventures and so on.
Sina Technology: online recruitment has previously been an ad campaign when there are some voices that say that investment is huge, but has also been a loss how you view such a phenomenon? Including the future of online recruitment industry how to promote?
Guo Sheng: Every industry has its own historical stage of development. Looking back now, because we get past the market, paving the way the market return. The current market expansion through the previous years, a substantial increase in our market share, industry integration greatly enhanced. As a comparison in this industry-leading companies, we saw in 2010 did receive the payoff over these inputs. This is a very big for us the good news.
in the future the industry matures, more than relying on the power of advertising, and more rely on products and services. The focus of our work will be adjusted. To generate more value for customers rather than focus on the development of education customers. Ads, we'll try to use more refined, practical and smart way to push. In the past we remember remember the brand online recruitment this matter, the most critical process in the future, everyone Zhaopin brand have a good impression, the effect of recognition of online recruitment. This will gradually generate more viscous, advertising, investment will come step by step.
each product in each market will have a process, we are now staking their claims into the process of intensive cultivation, intensive cultivation will bring great returns and income. We also emphasized in this process more contribute to the community, including helping to find work, including vulnerable groups often referred to the A better life for everyone, we hope through our efforts to create a better life for everyone.
Will include some funding next project?
Guo Sheng: under consideration. First of all, now we now entered a virtuous circle. This virtuous cycle is the better person to bring better jobs, business brings money virtuous circle virtuous circle. From this perspective, not bad money, enough money to our development. But then, in order to strengthen and expand the business, we are still some financing work. Including the intention to have the IPO in the future. Funding is not for us, too much pressure a company into a very healthy funding cycle perspective. Our financing is not for money but for the other strategy.
Sina technology: the scale of profits that can be disclosed without order of magnitude?
Guo Sheng: This is not convenient to talk about, our 2010 revenue is quite significant.
Sina technology: nearly two years of capital market window is open, the online recruitment industry, some companies have listed, we are more concerned about the wisdom of listing together. You just said that to have this program, then this program schedule?
Guo Sheng: It is not convenient to disclose. For us, the comparison of the current health of the company's operations, IPO is important work but it is not our only goal. We hope more business and better development, especially in online recruitment, which is our core demands. Conditions are right we will IPO.
Sina Technology: In China we are more concerned about the professional managers that road, how do you view this development?
Guo Sheng: I do not like the professional managers of this label to them. Do our own work because I think it is a must do. In the above must have some entrepreneurial spirit, must include the enthusiasm and love of work, including the development of the whole business of innovation, including social responsibility and mission. This often comes in our house, we are professional managers, but we are not only professional managers, in the above, I hope I am including my colleagues are dreamers, are entrepreneurs, some music industry , and a pursuit of people. This is my personal idea of ​​professional managers. Including our corporate culture, is also very entrepreneurial spirit should be promoted, to have team spirit, there must be professionalism, to have and enjoy the spirit.
Sina Technology: Board of Directors of your performance requirements?
Guo Sheng: We want to be a leader in online recruitment in China, of course, some financial indicators that we can not target their requirements. But I think these financial indicators can be made, as does the development of this industry very well, and his growth and health of more than you might imagine. These indicators are important indicators but not the core requirements, the core goal is to really fight the Zhaopin leader in online recruitment. In terms of financial indicators compared to the more difficult this is a requirement for continued efforts to achieve the requirements. However, the support of our Board of Directors are on the situation in China is also increasingly understood that in the understanding of the extent of support side is on the one hand, relatively large degree of freedom to the management, the third overall development of our enterprises have some technical help. Therefore, the exchanges and the Board is very happy.
a little story, my first contact with the board, I wore a suit in the past. But the board members are doing high-tech in Australia, they wore T-shirts and jeans. After meeting each of you to go back. Second meeting, I think they wear T shirt and jeans that I wear T shirt and jeans in the past and found them all into a suit. The first shows the importance of communication, the second also shows the support of the board is very understanding. Board of Directors from the outsider point of view is one of the highest decision-making body, but in fact they often want more integration into local, more style to adapt to the management to do something. From this little story can also be seen, our board members is very good, very happy with their communication.
Sina technology: We also hope that Zhaopin able to develop better and better, give us a lot of surprises!
Guo Sheng: Thanks very much. There will be many surprises.
Zhaopin new CEO Guo Sheng: burning dead bird is a Phoenix Media Source: Sina Technology Play Video