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[link widoczny dla zalogowanych] Commercials Advertising-3
In fact,[link widoczny dla zalogowanych], ([link widoczny dla zalogowanych])some of the characterizations he used for these cigarette spots were identical to voices he used for those Hanna-Barbera children's favorites. Then again, how many voices can a guy have?
In another Daws Butler spot,[link widoczny dla zalogowanych], average (cartoon) guys Harry and Juggernaut Jones sold Marlboros from the sports booth. "You get a lot to like in a Marlboro - filter,[link widoczny dla zalogowanych], flavor, pack or box" was the catchy musical jingle everyone was humming.
in 1961 promised that, "you smoke refreshed" - you have to admire a product that offers "a breath of springtime freshness" in every puff. We're talking about a cigarette, right?
Since these advertisements were so successful,[link widoczny dla zalogowanych], ([link widoczny dla zalogowanych]) maybe tobacco companies should consider coming out with a product that actually DOES deliver a breath of spring (instead of future legal liabilities). They proved there was a market for it. Those cardboard scented Christmas trees you see in people's cars could be rolled up and packaged by the carton.
Occasionally,[link widoczny dla zalogowanych], the sponsor's jingle was a famous as the TV show theme song. The Addams Family (1964-1966) was brought to you by Dutch Masters Cigars,[link widoczny dla zalogowanych], with the famous Dutch Masters chorus - "Step up to Dutch Masters, and smile, brother smile!" (After you brush your teeth, please.)
By the late-sixties, cigarette companies portrayed their clients not as addicted but motivated,[link widoczny dla zalogowanych],([link widoczny dla zalogowanych]) active and loyal - a man or woman with a black eye would exclaim, "Us Tareyton smokers would rather fight that switch"; a rugged guy imparts, "Me and my Winstons, we got a real good thing," Marlboro smokers "Come to where the flavor is," while Camel smokers pledged, "I would walk a mile for a Camel."
Not surprisingly, manufacturers have always looked for new ways to modify their products and create new brands. A brilliant example would be Benson and Hedges 100s in 1967.
This was one of the most celebrated and effective ad campaigns of all time. ([link widoczny dla zalogowanych]) Benson and Hedges actually built a brand name (and consumer demand) by making fun of their product, illustrating the distinct disadvantages of smoking a longer cigarette.
It's funny in retrospect to see that lighting up was once considered acceptable behavior at the office, in elevators and other crowded public places. This was before smokers lost their God-given constitutional right to light up any place they liked and became just another oppressed minority crying out for equality.
The last cigarette TV commercial (for Virginia Slims) was broadcast on the Johnny Carson Tonight Show at 11:59pm on January 1, 1971. It was expected to be devastating for the networks when tobacco ads were banned - but they did all right without them, in spite of immediately losing $220 million dollars a year in revenues.
Now they make more than that from anti-smoking ads! ([link widoczny dla zalogowanych])