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Marlboro Cigarettes set to extend Ferrari deal

 
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PostWysłany: Pon 8:45, 24 Sty 2011    Temat postu: Marlboro Cigarettes set to extend Ferrari deal

It is possible that Ferrari's deal could be announced as early as its new car launch,[link widoczny dla zalogowanych], which takes place in Maranello on January 28.([link widoczny dla zalogowanych])
Organized crime organizations smuggle counterfeit cigarettes because of the substantial profits it generates. Much of these profits fund other criminal activities including money laundering and terrorism.([link widoczny dla zalogowanych])
"We see no obstacles in the way of extension,[link widoczny dla zalogowanych]," said the spokesman. "Our relationship with Ferrari is a real partnership built over a period of over 20 years of constant, mutual support."([link widoczny dla zalogowanych])
Ferrari declined to comment on how close it was to a new deal, but suggested that there was no reason to believe a fresh sponsorship deal would not be agreed.
This year marks Marlboro's 40th season as an F1 team sponsor,[link widoczny dla zalogowanych], with the brand having originally entered the sport with BRM in 1971.
The current deals run until the end of this season,[link widoczny dla zalogowanych], but sources have revealed that negotiations are at an advanced stage for them to be renewed until the end of 2014.
[link widoczny dla zalogowanych] set to extend Ferrari deal
Importers violating intellectual property rights may be subject to civil penalties and/or criminal prosecution. The domestic value of this shipment was estimated at $443,[link widoczny dla zalogowanych],400.
In fiscal year 2009,[link widoczny dla zalogowanych], 14,841 seizures of counterfeit and pirated goods with a total domestic value of $260.7 million were intercepted by CBP at U.S. ports of entry.([link widoczny dla zalogowanych])
Marlboro is on the verge of extending its title sponsorship deals with both Ferrari and the Ducati MotoGP team,[link widoczny dla zalogowanych], AUTOSPORT has learned.
Last year Marlboro was forced to abandon its bar-code sponsorship design following suggestions it was a form of subliminal advertising. It has been replaced this year by an all new logo,[link widoczny dla zalogowanych], which was sported by Ferrari personnel during last week's Wrooom media event.
Los Angeles,([link widoczny dla zalogowanych]) California - U.S. Customs and Border Protection (CBP) import specialists and officers at the Los Angeles/Long Beach seaport complex intercepted and seized a shipment of counterfeit [link widoczny dla zalogowanych] arriving from China with an estimated manufacturer’s suggested retail price of $1.1 million.
As an attempt to mislead ([link widoczny dla zalogowanych])CBP and circumvent U.S. federal laws, smugglers falsely invoiced the shipment as “hang tags and hang plugs”. Examination of the merchandise revealed a total of 22,[link widoczny dla zalogowanych],170 cartons equivalent to more than 4.4 million individual cigarettes in violation of the Marlboro Light 100’s and Marlboro Gold Pack trademarks.
Counterfeit cigarettes not only affect trademark owners,[link widoczny dla zalogowanych], but defraud consumers and deprive government of tax revenue. Consumers think they pay less for a genuine product, when in reality they pay less for a product of substandard quality.
A spokesman for Philip Morris, Marlboro's parent company,[link widoczny dla zalogowanych], said that any new deal would be wholly within international law.
“This seizure is a fine example of the hard work the men and women of CBP perform to protect the American consumer and the economic vitality of our country,[link widoczny dla zalogowanych],” said CBP Acting Director of Los Angeles Field Operations. “Preventing the importation of illegal merchandise continues to be a top priority for CBP.”([link widoczny dla zalogowanych])
Although tobacco sponsorship had originally been expected to be eradicated from F1,[link widoczny dla zalogowanych], and many countries ban the display of sponsorship logos,[link widoczny dla zalogowanych], Marlboro has continued its high-profile association with both F1 and MotoGP.
"All conditions (for extension) have been met,[link widoczny dla zalogowanych]," he said.([link widoczny dla zalogowanych])
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