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L'Oreal move adventure


A Maybelline - a few years ago, because of the low penetration of Maybelline, and soon by a local cosmetics brand in China defeated. If you lose the brand L'Oreal Paris, L'Oreal, will become a forest without trees. After all, L'Oreal Paris, L'Oreal, and are often tied together. \The executive admitted that L'Oreal was in imitation Opal Lay - in order to enhance the image of L'Oreal removed a lot of store counters, retaining only part of the high-end stores. This is the so-called \This strategy is bound to lose a large part of L'Oreal in the low-end market, but to watch P & G's brands in a variety of stores, to earn windfall profits. Enhance the brand image of the profit decline, forcing the end of 2003 ~ L'Oreal in early 2004, to \From high-end stores to low-end stores, from first-tier cities into second-tier cities,[link widoczny dla zalogowanych], L'Oreal counters re-emerged in these ttTJo but in the \Before the price of Maybelline make-up much higher than normal brands. Because of the \The average price of 30-40 dollars, so that Maybelline has won a lot of young women welcome. But at the time of the Chinese market, make the competition a huge gap is the lack of an average price of 100 yuan cosmetics brand. While such positioning is widely Maybelline popularity,[link widoczny dla zalogowanych], however, soon be home to a cosmetics brand in China defeated. L'Oreal Paris brand will not be in the \But,[link widoczny dla zalogowanych], in this year's ad, L'Oreal Paris in the Asia Pacific is enabled to play quite well known spokesperson Michelle Reis. Gong Li and Zhang Ziyi and the previous, I, IIL, Michelle Reis's international reputation is clearly to be much worse than the former two. L'Oreal to whether this implies the intent of the low-end market penetration? In ~ -5 '- \decline; and \In ~ ffi-_L, although the L'Oreal brand's sales in China can be divided into three grades, but the overall brand's position in the consumer or the head higher. Helena did not do any extensive Chinese Lancome, Biotherm, through the most fashionable parties and other channels of media and publicity f ‰ L'Oreal Paris,[link widoczny dla zalogowanych], Maybelline, Garnier, Yue-Sai, also mostly through recognition known stars and high fashion magazines, to form a strong brand recognition and dissemination. Nurse not only enhance the image of the plans. Just think, Lancome's consumers would be willing in a small supermarket, you can buy this brand of cosmetics? Or go to a mall to buy Lancome when the counter is also arrayed a large treasure. Although a brand from high to low, than the much easier from low to high, but the risk will be much higher. However, the good news is L'Oreal for their own array of brand strategy, might be able to reduce this risk. Brand their opponents as the matrix and the different P & G, L'Oreal L'Oreal never to play the brand of the company's brands in the body. Into China in the first eight years, almost no one knows Lancome, Biotherm, L'Oreal Paris, Maybelline What is the relationship between these brands. Until the acquisition of a small nurse,[link widoczny dla zalogowanych], people did not realize that those brands are all owned by L'Oreal. The Procter & Gamble's brand, in addition to sK-II no one knows who the owner of it, other brands such as Olay, Clairol, covergirl ~, almost all were marked with P & G brand. A P & G's brand manager that different cosmetics and daily chemical products, cosmetics, taste and emotion mainly oriented to maintain the independence of the brand is very important. L'Oreal This is obviously true. From now, P & G appears from the advertising and promotion, and began to deliberately erase the body of P & G's cosmetics brand. This brand strategy for their own array of L'Oreal \losing only one brand. Association of Chinese cosmetics Zhang Dianyi once said that L'Oreal low penetration remains to be the test of time. Because most of the low-end brands still is a local brand, Taki pyramid was partially occupied local brands. Through the \ More articles related to topics：


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