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Ande: Chinese consumers in joash luxuries very interpretation
Louis vuitton, doubtless is global luxury brand of miracles. As a after a century and a half time test its centenary brand still, Louis vuitton except to walk in the fashion trends, at the same time to travel outside the enthusiasm,[link widoczny dla zalogowanych], noble materials and so on aspect strive for perfection
In 1907, a group of Paris start Louis vuitton suitcase traveler equipped with,[link widoczny dla zalogowanych], through the scorching heat of gobi desert and 35 degrees centigrade survived the frigid weather expedition Beijing.
In 1992, Louis vuitton, came to China in Beijing opened its in wangfu hotel China's first outlets, launches the brand business. In 1998, Louis vuitton held unprecedented antique jalopy contest, the circuit by dalian to Beijing,[link widoczny dla zalogowanych], is this brand in China was the most large-scale activities, from global total 50 cars classic antique cars across 1,300 kilometers distances, and finally swarmed over the tiananmen square destination.
With the opening of the Beijing financial street stores in China at present, Louis vuitton operates a total of 18 outlets distributed in Beijing,[link widoczny dla zalogowanych], chengdu, dalian, guangzhou, Shanghai, shenzhen, xiamen, xian, Qingdao, hangzhou, kunming, wenzhou, shenyang and nanjing. Louis vuitton China CEO is a Chinese AnDeZe shi tong, in Beijing, he eagerly embraced our correspondent of an exclusive interview.
Q: Beijing has two home Louis vuitton stores,[link widoczny dla zalogowanych], why still choose in financial street opened a third?
Long ago, I came to this city, to tell you the truth, of the city's impression tenths. It is not only the political and cultural center of China, but also an economic center, with great potential.
Logic says we need in the southeast of Beijing, will choose to leave the northwest Louis vuitton stores. Financial street located at Beijing west,[link widoczny dla zalogowanych], this will be the new financial center, acceptance.
So how do you think about Shanghai? Beijing has three shops, but Shanghai is still only one, Shanghai Louis vuitton shop sales in the nation said is the biggest?
Many people ask this question, Shanghai for us, is a very important strategic city, Louis vuitton in Shanghai have sold very well. The city's people, for fashion unique sensibility. 2009, we will open a Louis vuitton in pudong specialty stores. In addition, we will consider north bund.
Q: in addition to first-tier cities, Louis vuitton seems to have in China to the Midwest into the? How do you think these regional development?
Yes, chengdu is a good example. Chengdu is the most dynamic city. In addition to shenyang, kunming, we actually also into the wenzhou, dalian such second-tier cities, because we notice that they fast development. And the general people think differently, we concern time is very long, is about 15 years, this determines the us every step forward is correct.
Q: Louis vuitton to already became a kind of fashion culture symbol, in China, many people still put Louis vuitton whether set up shop, whether as a city with genuine fashion temperament of standard, how do you think of this
Ideas?
Louis vuitton each entry into China a new city, can give the city's retail brought some influence. Louis vuitton's role is to complete a dream for many customers. Hope that consumers is not just buy a product, but also have a perfect shopping experience, even for those who come to visit shops in the crowd, will be left in life a perfect shopping memory. China's rapid development, can say China's cities are now in a transitional period, and the transformation of the mark is not decided by a brand into or not.
Q: how do you understand the luxury of definition? Do you think the Chinese consumers in luxury consumption need on education?
Luxury is a kind of delicate attitude towards life. A long history and profound connotation, quality products and good after-sales service, are luxury idiosyncratic. And of course on the basis of the high price, but luxury does not only mean expensive. All of our staff have the opportunity to go to France for training, Louis vuitton has the thorough understanding. Around the globe, consumers, actually all faces a education problem. At present,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], China's consumers in luxuries already very intentional got, their understanding is very high.