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[link widoczny dla zalogowanych] Fights to Snuff Menthol Ban--3
(Reference [link widoczny dla zalogowanych])
[link widoczny dla zalogowanych], Through the decades, minorities increasingly gravitated to menthol brands such as Newport,[link widoczny dla zalogowanych], Kool and Salem as tobacco companies ratcheted up magazine and billboard ads depicting carefree black smokers. In surveys, blacks often express a taste preference for menthol cigarettes.
[link widoczny dla zalogowanych], A Morgan Stanley survey of 878 smokers published in December found that 40% of Newport smokers would most likely try to quit upon a menthol ban. Twenty-six percent of the 191 Newport smokers polled were unsure what they would do and 15% said they would switch to non-menthol cigarettes.
[link widoczny dla zalogowanych], Peer-reviewed scientific studies have drawn mixed conclusions as to whether menthol-cigarette users find it harder to quit. Meanwhile, there's scant evidence that smokers of menthol varieties are at a greater risk for smoking-related disease. Only one large epidemiological study has found a higher risk of lung cancer, and only in men [link widoczny dla zalogowanych].
"We feel confident that if you look at the underlying data and epidemiology, it's absolutely clear that there is no difference in disease rates between menthol and non-menthol smokers," says William True, Lorillard's senior vice president of research.
[link widoczny dla zalogowanych], While the other big cigarette manufacturers also oppose a ban, the stakes are higher for Lorillard. The rising popularity of Newport has helped the company boost its market share in the declining U.S. tobacco industry. The 251-year-old company's overall market share by retail-sales volume rose to 13% in last year's third quarter, from about 9% in 2001.
[link widoczny dla zalogowanych], Lorillard's domain-buying binge began last February, a few weeks before the FDA committee first convened. On Feb. 24, Lorillard registered about 50 variations of the term "menthol," including the dot-com, dot-net and dot-org versions of KillerMenthol, Ban Menthol and Menthol Kills.(Reference [link widoczny dla zalogowanych])