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Lorillard vs. Menthol
([link widoczny dla zalogowanych]) Some antismoking groups say menthol is particularly enticing to blacks,[link widoczny dla zalogowanych], who have long been a target of menthol marketing campaigns,[link widoczny dla zalogowanych], and to adolescent smokers
In addition to arguing that menthols are no more addictive than regular cigarettes, the company is courting allies, including some African-American groups, to help make its case. Through its PR network, Lorillard has enlisted a consultant to get prominent blacks to espouse an anti-ban message in the media,[link widoczny dla zalogowanych], said the report.([link widoczny dla zalogowanych])
Lorillard told the paper that it has helped amplify the views of outside groups by paying to circulate their press releases on PR Newswire, a major news distribution outlet. The company also uses Twitter and Facebook to link to news articles on the issue.
([link widoczny dla zalogowanych]) Lorillard spokesperson Gregg Perry told the Journal that the company "has taken vigorous steps to communicate with all who will listen to our point of view," adding that thousands of jobs are at stake. Another deleterious effect, according to those opposing a ban,[link widoczny dla zalogowanych], would be the creation of a large and unregulated black market for menthol cigarettes.
In 2009,[link widoczny dla zalogowanych], Congress passed legislation empowering the FDA to regulate tobacco products. While the law required the agency to prohibit candy,[link widoczny dla zalogowanych], fruit and spice flavorings in cigarettes because of their potential appeal to youths, lawmakers left it to the FDA to tackle the thornier matter of menthol. Menthol cigarettes account for about 30% of industry sales, said the report.([link widoczny dla zalogowanych])
To help the FDA weigh tobacco issues,[link widoczny dla zalogowanych], Congress created the Tobacco Products Scientific Advisory Committee (TPSAC). The panel's March report on menthol cigarettes could call for an outright ban on the products, or for certain restrictions on advertising. The FDA, however, is not required to follow the panel's recommendation and faces no deadline.
([link widoczny dla zalogowanych]) According to the Journal,[link widoczny dla zalogowanych], a Morgan Stanley survey of 878 smokers published in December found that 40% of Newport smokers would most likely try to quit upon a menthol ban; 26% of the 191 Newport smokers polled were unsure what they would do and 15% said they would switch to non-menthol cigarettes.
Peer-reviewed scientific studies have drawn mixed conclusions as to whether menthol-cigarette users find it harder to quit. Meanwhile, there is scant evidence that smokers of menthol varieties are at a greater risk for smoking-related disease. Only one large epidemiological study has found a higher risk of lung cancer,[link widoczny dla zalogowanych], and only in men, the report said.
"We feel confident that if you look at the underlying data and epidemiology,[link widoczny dla zalogowanych], it's absolutely clear that there is no difference in disease rates between menthol and nonmenthol smokers," William True,[link widoczny dla zalogowanych], Lorillard's senior vice president of research, told the paper.([link widoczny dla zalogowanych])
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