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On Mark Cuban, Locker Room Access and the Internet
Dallas Mavericks owner Mark Cuban is allegedly done with Internet-based coverage of his team. Cuban, a man who has made billions of dollars with said medium – and is typically considered to be a forward-thinker – has decided to verbally scrap all that is heterogeneous with regard to electronic dissemination of sports coverage, instead opting to group it all together and deem it as worthless on a going forward basis.In his latest blog post, Cuban essentially declares that newspaper and television/radio “beat writers” are allowed in his locker room, but only because they have to be. He understands [link widoczny dla zalogowanych] that, despite the decline in relative readership and increased competition, there is still a large segment of people who choose to obtain their team-specific news via print and sports talk stations. He then says that unpaid writers of the web – specifically those who make money – are, when boiled down to the roots, characteristically TMZ (a website that has become the Kleenex for all that is terrible among web-based facial tissue). The Bleacher Report feels snubbed, I’m sure.
Cuban’s assertions are mostly based on Public Relations and that Internet journalists – by proxy – generate the more rumor-based headlines as compared to their older, considerably more set-in-their-ways print brethren. He even goes as far as to say that “Internet writers have so little creativity and originality,” that they’re forced to merely make things up to generate web hits, ultimately leading to what he deems as compensation.The issues with Cuban’s latest and greatest are multi-layered. First, of all people, the owner many would deem to be the most cutting edge [link widoczny dla zalogowanych] in sports (he blogs, yells at referees, knows social software) has taken the lowest common denominator approach with the Internet. Yes, as an inhabitant of this broad space, I understand that not all Internet reporting (including, but not limited to blogs, MSM – as Cuban does cite Yahoo! and ESPN – and various networks) is what he would consider to be “fair.” But in the same, the battle that most craft-focused bloggers have been fighting for years is that we are not all the same.
At any select Cavaliers home game, many Internet dwellers can be seen in the hallway, locker room or media sections. And at the same time, there are countless bloggers who are not granted access because the Cavs PR staff decides who they feel are professional (or “fair”) enough to be afforded the privilege of getting to ask their own questions. And yes, there are always going to be questionable admissions, but for the most part, those people just meander about and do not really cause harm. But, as long as it took me and the rest of my WFNY colleagues to be granted access to teams,[link widoczny dla zalogowanych], I am fully understanding of why there is concern.It’s a nebulous medium and the more individuals of said space that a team lets into their locker room, the more monitoring [link widoczny dla zalogowanych] the team has to do. And boy, do they ever – rare is it that anyone can have an exclusive with a player or coach without a PR member near by. But, when I place that blue Cavalier media pass around my neck, I’m aware of the two-way street of respect that is in place. If I reported (via blog or Twitter) every private conversation I overheard between players – and trust me, there have been countless discussions that make me smile and shake my head – I would not expect access from that point forward. It’s a mutual understanding and a level of professionalism; one I wish more bloggers undertook, but one that continues to – in my opinion – keep WFNY in the position we have worked very hard to maintain.
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