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China's importance as an outsourcing location is rising fast, but a fragmented local vendor landscape and a domestic market dominated by wholly foreign-owned enterprise customers means that it will be the major Western and Indian outsourcing vendors that will reap the rewards, said Ovum Tuesday.
According Patrick O'Brien, senior analyst at Ovum, the Chinese government is anticipating the need to migrate its economy from manufacturing to a services base in the long term, and has put in place a strategy to ensure that China will eventually rise to challenge India in the outsourcing sector.
The Chinese government has designated 20 cities for outsourcing business and the investment in infrastructure, education, training and tax incentives at these locations is extremely impressive, Ovum noted.
Software parks are being built rapidly and on a large scale with transportation links to match and the university education system has ballooned to create 6.1 million graduates this year, the research house said. "It is clear that the Chinese government is intent on providing first-class infrastructure in which IT services and BPO vendors can flourish," said O'Brien.
Low costs and access to a superpower economy is enticing outsourcing customers, and China's huge labor pool and expanded education system means that salaries for graduates are lower than in India.
China is the fastest growing major economy in the world and Western companies, many of which have fully embraced the concept of global sourcing, are setting up Chinese subsidiaries to target a relatively untapped market, said Ovum, adding that these subsidiaries will be an entry point for vendors to use China for delivery, and will lead to multinationals to consider Chinese delivery for its businesses in other locations.
No sign of domestic giants emerging
Chinese companies are mainly state owned,[link widoczny dla zalogowanych], and are not as yet, major users of outsourcing services, said the analyst firm. "Unless the government encourages this to change,[link widoczny dla zalogowanych], the domestic market will be mainly made up of wholly foreign-owned enterprise (WFOE) customers," said O'Brien.
These firms are more likely to choose to be served by the international vendors with which they have already built up relationships rather than sign with domestic vendors, said Ovum, adding that the domestic vendor market is highly fragmented and while there has been some consolidation, the market needs this to be much more rapid for some strong leaders to emerge.
"In the meantime, Western providers have invested in Chinese delivery centers having learned their lesson from the procrastination many showed when India emerged,[link widoczny dla zalogowanych], which effectively allowed India's domestic vendors to build themselves into global players,[link widoczny dla zalogowanych]," said O'Brien.
There are no signs of a Chinese equivalent of a Tata Consultancy Services or an Infosys emerging,[link widoczny dla zalogowanych], capable of challenging the Western major vendors for the foreseeable future, Ovum concluded.