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automatic winding Himalayan rose gold





Certina Fang Rong, Vice President of China





Championship Series to increase paragraph









■ Featured

rose gold

has been a very red

new Certina DS 1 Automatic winding rose gold PVD coating watch, famous brand heritage DS \PVD gold plating on the case enjoy the flow. The case diameter of 39 mm slim and elegant, making the main dial around and produced a sharp contrast to the visual impact. Whether dial with bold black sun gorgeous background or static background of the United States and elegant silver sun, the above section and polished by time scales and pointers are simple and clear instructions precisely the time, seconds, and the biggest quarter of a second indication Zeyi to see the wide angle setting the outer edge of the dial. Looming in the center of the dial vertical cross lines converging to attract attention; date window is located between 4 o'clock and 5 o'clock (the date of the most common location of the window, reading the best viewing angle), highlighting the practical features of the watch.
men's sports watch

bigger and bigger

since late 2004, Championship Series watch has set off a worldwide sports watch lovers of the pursuit wind. New Championship Series through its large diameter watch case, with bold, masculine design stand out from previous models. Advanced 12-hour timer function is particularly compelling, while black and gorgeous natural steel surface lay out, turn right its unique class and elegance of expression to be realized. Speed meter lap finishes and black dial with the main regional elegant case, time scales and the main hours of digital echo metallic luster; it is full of creative things to watch for another 2 o'clock position is the red push button timer surface, while the button below and with protection of the crown are black, and protection of the table labeled with the center inscribed with the words and proud of DS, the DS the words engraved in the flash of steel.
vice president of China,[link widoczny dla zalogowanych], you look elegant Certina

K: Mr. Fang Hello, please introduce you about the current movement is right market conditions.
F: When we talk about the movement is, under normal circumstances, my mind will have a relatively fixed style: big dial, the complex surface and functions. The current watch market, the sports watch into a share of only about two, I think that most consumers with China have not formed to match the occasion watches and clothing ideas and habits.
K: movement is a small market share, whether it is saying the design style more popular with men also have a certain relationship? After all, the purchasing power of women watches also not be underestimated.
F: on the current situation, Certina men and women is 7:3 ratio of customers, I think, be answered your question. In order to attract more female customers, Certina from female models in 2011 to add more fashion elements, such as ceramics, mother of pearl, rose gold, etc., so that women appeared more elegant watch.
K: Do you work in the watch industry, how long? What is it particularly attractive to you?
F: I'm in this industry before and after the work has been nine years,[link widoczny dla zalogowanych], you know the watch is a luxury, and luxury goods industry in the country's prospects are very good. In addition, watch the cultural and historical heritage precipitation also appealing to me. The Swiss Group for the table, its a lot of brands have more than one hundred years of history, Certina was founded in 1888 to today for over 120 years, although technology has been in progress, but the brand still stick to their DNA, how this attachment moving!
K: Does a man love to watch the final analysis, complex machinery with them about?
F: Of course, many men have a natural love of machinery, you see, such a small device that can be considered the time so precisely. Watch in the gossamer thread, movement, etc., and both are the technology and art in one. The function, calendar, two places, code table and so meet the needs of people outside of the time. Even better, the watch is very small,[link widoczny dla zalogowanych], you can wear it anywhere to go.
K: Some people say that until the watch is a symbol of personal taste and personality, but in my opinion,[link widoczny dla zalogowanych], those who buy a table today, but also convey information about the worth, the case?
F: Although this formulation looked uncomfortable,[link widoczny dla zalogowanych], but the watch really about wealth. If this level of discussion, China and Europe will see the different consumer psychology. Relatively mature consumer psychology in those countries, it is clear that he's \as a dream. What we do not wear the table to be judged by others.
K: What Certina recent new action?
F: In addition to just say the improvement of women's table, we will increase the mechanical watch brand in the proportion, as we noted in recent years the demand for mechanical watches people than the original large , especially in relation to high-end watch or complex. Speaking of the popularity of mechanical watches, as over a hundred years of history of Swiss watch brand, Certina is very good value for money, 3-5000 yuan start, you can get pure Swiss mechanical watches.
only

speed

and passion

and passion

Christmas Day, the famous Swiss wrist Table of F1 Certina brand national tour to Hangzhou in Intime shows the concept of full masculine charm and passion. As the BMW Sauber (BMW Sauber) F1 Team official global partner of Certina watch for its consistent accuracy, reliability, innovation and power to local consumers is the world's top racing events of infinite charm. On the day, Brand China, Mr. Fang Rong, Vice President accepted our interview, reading Certina watch movement on the other side: elegant and restrained. Text / Photo Qing / Xu Pu

(K: City Express, F: Fang Rong)

■ Further Reading

Certina why the most popular mid-range sports watch brand

established since 1888 in Switzerland since the Certina brand of sporting events has always been with great enthusiasm, it is this passion in 1959 to promote its proposed DS \insurance \After a lot of great international adventure challenge Certina DS in the extreme cold and altitude under the harsh test of the successful firm footing. For decades, Certina for their great vitality and pride, while its name with the legendary champion who linked, such as boxing champion Muhammad Ali, Maike Du Han, Pedro * Pedro de la Rosa, and countless other stars, including Hollywood stuntman Oliver Keeler. Certina 2005 special significance for the company actively engaged in the world F1 Formula One racing, as Sauber (Sauber Petronas) of worldwide official partner.
do not change the great tradition of excellent qualities of the soul of the driving force behind the brand, the same, this tradition through the use of precision components and materials, firm commitments. As the leader in sports watches, Certina has always been to provide the best price fair quality.