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In a view held in Dallas, Texas football, Nike's vice president Gordon Thompson noted that the Nike logo of various sizes many times team members in the Dallas jerseys,[link widoczny dla zalogowanych], flags, vending machines and many other places . As a result, Gordon Thompson said: mark the extent of flooding has to be a certain specification.
Nike's design department assigned to develop a comprehensive system of sign application specification, each flag must be used in websites, stores, and 20,[link widoczny dla zalogowanych],000 kinds of products within the company, so needs to be emphasized flexibility in the use of signs.
CI system,[link widoczny dla zalogowanych], the name of the standard provisions of the Nike Swoosh logo in different words and the use of norms and the distinction between.
SWoosh logo is a product logo, appear on all products and advertising, while Nike's name, logo, has experienced a major overhaul, the original standard italic uppercase characters contrast with the effect of combination SwooSh signs too intense, to coordinate the balance sense, the company re-hired a lowercase 70s, reflecting the traditional history. Its strength lies in its history, this is not nostalgia, but the passion is our label and our voice. Nike as a brand name of the identity of the standard characters, appear in the company, public services, shopping malls and image promotion activities.
New strategies, the Swoosh logo in the CI system to play a more appropriate and effective recognition.
NIKE intent refers to the Greek goddess of victory in English. NIKE is the world's leading sporting goods brands, the company is headquartered in Oregon, Beaverton. The company produces all-inclusive sporting goods: clothing, footwear, sports equipment and so on.
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