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The [link widoczny dla zalogowanych] Super Bowl
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The National Football League ([link widoczny dla zalogowanych]) is the highest level of professional American football in the United States,which has become the most-watched annual sporting event in the United States. While In the grand scheme of sports properties, even the world's most expensive golf course is relatively [link widoczny dla zalogowanych].
[link widoczny dla zalogowanych] Every year the Professional Golf Association Tour kicks off during National Football League playoffs. Why can't it wait until the dead week before the Super Bowl? (Source : [link widoczny dla zalogowanych])
[link widoczny dla zalogowanych] At an estimated $250 million, and more than 10 years in the making, Liberty National Golf Course in Jersey City, N.J., is the costliest golf course in the world. The private 160-acre property, where a membership will run you $500,000 plus annual dues, was built and is owned by Dan Fireman and Paul Fireman, the former chief executive officer of Reebok who sold the sneaker company to rival Adidas (ADS:GR) for $3.8 billion in 2006 [link widoczny dla zalogowanych].
Despite [link widoczny dla zalogowanych] the big price tag, it would take almost five Liberty Nationals to equal the cost of the proposed new downtown NFL stadium in Los Angeles. The dreamer salesman and the life-long builder each share a vision of the NFL returning to Los Angeles. Will their competing ideas fail, further delaying the nation’s second-largest market from having a team again?Tim Leiweke, the president of Anschutz Entertainment Group, and Ed Roski, a billionaire developer and owner of Majestic Reality, once partnered to turn one of Los Angeles’ ugliest neighborhoods into a thriving, up-and-coming entertainment center. Now, they sit in competing camps over where a new stadium should be built.Notwithstanding shoe deals with lots of zeros attached, there is a great deal of interplay―and―competition, between professional football and golf [link widoczny dla zalogowanych].
[link widoczny dla zalogowanych] National Football League players and the world's top golfers routinely battle each other for the most lucrative sponsorship deals, competing in corporate conference rooms for the right to endorse Cadillac, Gillette razors, or a bank. A high percentage of NFL players enjoy a round of golf outside the gridiron. Conversely, according to the informal polls ubiquitous around Super Bowl time,[link widoczny dla zalogowanych], a majority of PGA Tour players consider themselves avid [link widoczny dla zalogowanych].(Source : [link widoczny dla zalogowanych])
Golf Digest apparently feels differently. The largest-circulation golf magazine parted ways with Woods last week after a 13-year relationship that netted the golfer an estimated $2 million a year for his byline. Woods' agents at IMG are busy trying to add to his dwindling portfolio of sponsors, including selling the spot on his golf bag now occupied by Nike's (NKE) Tiger Woods product line logo official [link widoczny dla zalogowanych].
Outside this player mutual-admiration society, pundits ask every January why the PGA Tour doesn't open its season a little later, when it's not competing head-to-head with the NFL. As Yahoo! Sports (YHOO) noted during last week's Hyundai Tournament of Champions in Maui, it is "hard for the golfing world to get into an event like this when we have so many factors turning us off, [like] the fact that it goes up against the NFL playoffs and bowl games."
"[link widoczny dla zalogowanych] Why not start the season during the dead week before the Super Bowl," asks Yahoo's Shane Bacon, "so it gives sports fans an opportunity to watch something besides the horrible [link widoczny dla zalogowanych]?" ESPN's Bob Harig is a little more tactful. "Wouldn't it be better to wait until the last week of January―which happens to coincide with the open week before the Super Bowl," he ponders, "to begin the golf season?"
Whether or not the PGA Tour ever shifts its first tee times, now that the NFL Playoffs are progressing toward Super Bowl XLV at Cowboys Stadium, you can expect current and former NFL stars to anchor the PGA's celebrity Pro-Am circuit as it gets underway. If labor unrest eats into the NFL's 2011 season, golf and the PGA Tour―more than any other sport outside of college football―might stand to benefit. The FedEx Cup takes place during what should be football's kickoff [link widoczny dla zalogowanych].
Rick Horrow is a leading expert in the business of sports. As chief executive of Horrow Sports Ventures, he has been the architect of 103 deals worth more than $13 billion in sports and urban infrastructure projects. He is also the sports business analyst for CNN, Fox Sports, and the Fox Business Channel. Karla Swatek is vice-president of Horrow Sports Ventures and co-author of Beyond the Box Score: An Insider's Guide to the $750 Billion Business of Sports [link widoczny dla zalogowanych] (Source : [link widoczny dla zalogowanych]).


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