 Wysłany: Śro 12:14, 13 Kwi 2011 Temat postu: GHD glätteisen günstig _1895 Chinese kitch |
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Stores a new way the Chinese kitchen Sharp brand product shop tubes Bo Li State linebacker in the kitchen a new way. famous brand marketing strategy management expert Bo Feng said that since the United States after the merger with China Paradise, the number of hypermarkets is relatively Rapid expansion of supermarkets with a household electrical appliance enterprises to improve slotting allowance, so that a large home appliance companies are increasingly unable to pay the total cost of admission. Need for strategic brand marketing plan, according to research agency estimates: a kitchen mainstream business sector a single store in 2003 in terms of sales store 200 million paid to the cost of single-store supermarkets at 20%, but by 2007, the cost up to 45% or more, some even as high as 60% or more. Admission is such a huge run of the kitchen for further corporate profit margins. Second, the high admission fees and more than supermarkets, stores building is relatively low. Currently a single home appliance enterprises to enter the mall shop sales of the various annual costs of about 30 million to 35 million or even higher, if companies can not break the single-store sales will be 100 million loss. And all these cost of sales, companies can open three or four stores. Admission hypermarkets can support the stores opened. As supermarkets hold a buyer's market right to speak, in cooperation with the kitchen industry often has a decisive position. In this context, the rise of the kitchen industry the way the expansion of stores. third with three, four rise of the market, under the kitchen industry needs rapid extension. Currently a secondary market place to buy kitchen appliances are also changing, with the overall kitchen, the rise of the whole bathroom, a lot of gas appliances, water heaters sold in the building materials and home markets. Building materials and home appliances market, most of them are leasing space to the enterprise's own business, more suitable for stores to survive. Three or four markets, including county and township a little off the market, the channel is too low the level of the terminal, as the transport system is not perfect, lack of supporting facilities and other reasons, supermarkets outlets difficult to support the needs of consumers to upgrade, so more manufacturers is more than self-built channels. It is understood that kitchen business in 2007, stores have launched a large-scale construction projects. Divine invested heavily in 2007 to build stores in the channel model, spent 33 million yuan to implement a distribution channels, the implementation of Shenzhou product franchising operations. Plan 660 2007, shop, shop 340 in 2008, out of a total of 1,000 stores. the so-called brand, is the company's name, logo, symbol or design, or the sum of these, the brand's role is to make your product or service is different from the competitors, and has exclusive. Products can be imitated, but the brand but no cloned. Brand present in every consumer's heart is measured by value, while the goods found in shopping malls, the price measure. brand shop is specialized in sales of specific goods that have a very strong correlation, or the same brand of goods, or a series of specialized goods store, which is characterized by very particular about the store decoration , gives a quality feel. Popular speaking, kitchen industry, stores,GHD glätteisen günstig, in addition to kitchen products store, but especially the high-end products, kitchen products in the store. stores kitchen industry as a new way of marketing concepts have become increasingly demanding. Stores, factory layout of the channels is a chess piece, the manufacturers competition in the industry played a decisive role. Led to two major clusters in the kitchen and kitchen business of marketing usually means: cheap or expensive to do market making brands. Good low-cost market-making enterprises in Guangdong, many companies are avoiding to do the brand, expand market share with low prices, or export processing to avoid the domestic market competition. Since 2007, as international steel prices, logistics and transport costs, and human resources costs, the domestic kitchen and enterprises,MBT Günstig, especially assembly processing, OEM business downturn, companies do not have a cost advantage. Especially the United States and Europe, using a variety of anti-dumping or legislative means to limit the low-cost Chinese-made goods, protect the domestic industry. With the changes in exchange rates and export company and product homogeneity increase of OEM kitchen business in 2008 is the most difficult year. Bo Feng believes that the brand has two major advantages to enterprises: brand is the product of high premium guarantee. Branded goods and non-branded merchandise than its premium rate of 30% or more, low-cost business premium rate is relatively low input costs, the brand did not last, resulting in brand value of the Mishap. brand is the conquest of the consumer is the brand consumers the source of the continued loyalty. Can not substitute any marketing brand, product homogeneity serious today, the last functioning or brand. kitchen brand in China, the confrontation, a little domestic brands win a chip, a small number of the appliance industry in the color category. This is the long-standing kitchen brand brand strategy results. stores, kitchen industry as a new way of China, has been placed in front of the kitchen business, how companies go hand in hand, the system kitchen business to build brand stores has become the most immediate need clear direction. More articles related to topics： mbt schoenen online kopen Base strategy to victory christian louboutin prezzi Foreign retail giants air jordan high heels Zhang Daokui with the |
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